Insights

Thinking & Writing

Observations on building with AI agents, scaling product portfolios, and the systems behind 400+ launches.

Coming Soon

Why I Build 400 Products Instead of One

The portfolio approach to digital products — why diversification beats concentration when you have AI-powered systems handling execution.

 Coming Soon

Payment Before Engineering: The Smoke Test Methodology

How validating with real payments before writing code has saved hundreds of products from becoming expensive experiments.

 Coming Soon

Connected AI Stacks vs. Single Agents

Why individual AI tools plateau and how coordinated agent systems deliver complete business outcomes.

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The Unit Economics Obsession

Every decision traces back to paying customers. How ruthless focus on revenue per unit transforms product development.

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Scaling with 15 AI Agents Across 12 Departments

Lessons from building an AI-native organization structure — from research and branding to engineering, legal, and monitoring.

 Coming Soon

Kill Fast, Ship Faster: Decision-Making at Speed

How making decisions on incomplete data and killing underperforming products without ego creates compounding advantages.

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