01 · Wellness — multi-property brand
From manual operations to a real digital system.
The situation. The brand had real reputation but no marketing system. Patient intake was manual. Reports took days to assemble. Email list of years' worth of contacts went unused. Site was three years old and slow. Ads ran without conversion tracking.
What got built. Site rebuilt, mobile-first. Lead intake automated with smart routing. Email lifecycle deployed across welcome, retention, win-back. Review automation across platforms. Paid acquisition with proper conversion tracking. Single weekly report consolidating every channel.
The outcome. The team now runs programmes that previously needed several times the headcount. Brand and revenue both compounding. The property turned profitable inside its first season under the new system.
02 · Hospitality — luxury resort group
Direct booking, decoupled from OTAs.
The situation. A resort group losing margin to OTA commission. Brand looked inconsistent across properties. Direct-booking traffic had dried up. Reviews compounded but nobody was systematically asking. Marketing spend bounced between three different agencies.
What got built. A direct-booking-optimised site for each property under a single brand system. Reputation workflow deployed. Paid ads bypassed the OTA dependence with first-party data. Brand cadence unified across every channel. One operator replaced the three agencies.
The outcome. Direct booking share rose meaningfully season over season. Brand consistency rebuilt. OTA dependence reduced. Owner stopped managing agencies and got back to running the business.
03 · Professional services — boutique consultancy
From referral-only pipeline to a real digital presence.
The situation. Senior firm doing sophisticated work, but the website looked like every other firm in the sector. All leads came through referrals — the pipeline was fragile. LinkedIn posts felt cringeworthy. The brand undersold the actual work being done.
What got built. Site rebuilt to match the seniority of the firm's work. AI search authority established in the firm's specialty. Content rewritten in the partners' voices — not junior-associate templates. Lead nurture respecting the long sales cycle. Deliberate brand cadence.
The outcome. First inbound leads outside referral network. AI search now cites the firm in its specialty. Brand finally matches the work.
04 · Events & venues — recurring festival operator
Selling out events without burning the team out.
The situation. Festival operator running events on a fortnightly schedule. Ticket sales platforms were fragmented. Social was inconsistent during peak season because the team was already running operations. Last-minute issues had no support. Brand fatigue from years of the same playbook.
What got built. Ticket-sales funnels optimised. Social calendar built to run without the team. Paid ads tuned for each event launch. Real-time event reporting. On-demand technical support through high seasons.
The outcome. Consistent sell-outs through season. Team focused on event delivery instead of marketing. Brand refreshed without losing what worked.
05 · Medical tourism — international clinic
International patient journeys with nothing dropped.
The situation. Clinic accepting patients from multiple source countries. Leads arrived at all hours. Site was one language. Conversion windows were long. Trust was hard to establish at distance. Local team couldn't be online 24/7.
What got built. Multilingual site. Structured patient intake with auto-qualification. AI search positioning across each source country. Trust signals layered as international buyers expect. Automated follow-up respecting time zones. Reporting tying spend directly to booked patients.
The outcome. Conversion windows shortened. International enquiries no longer dropped overnight. Team back in control of their own time zone.