What discretion looks like in practice
- NDA-by-default. If you want one signed before we discuss anything substantive, I sign it. No back-and-forth required.
- No client lists. I don't publish lists of who I work with. Ever.
- No case studies featuring you. If I write about work patterns, I anonymise — industry, problem, outcome — never the brand.
- No referrals without permission. If another founder asks me who I work with, I don't name you unless you've said yes.
- No press, no panels, no boasting. If you ever appear in something I publish, it's because you asked to be there.
Data and document handling
- Access to your systems is scoped to what's needed for the work and revoked when we stop working together.
- Sensitive documents are stored on encrypted, access-controlled storage.
- I don't share access with sub-contractors or assistants without your explicit consent.
- You can request deletion of all your data at any time and I'll do it within seven days.
Why this matters
The founders I work with usually have something to lose — a reputation built over years, sensitive negotiations in progress, a brand that operates on trust. Marketing-as-usual would put all of that on a deck somewhere. I run differently.
— Sam