Fractional Marketing & Digital Leadership · Southeast Asia

The senior operator your competitors haven't hired yet.

Before your marketing search closes, get 30 minutes with someone who's already built the function you're trying to hire for. GTM strategy, demand generation, brand infrastructure — I step in directly, no agency overhead, no recruiter timeline.

Also building: Custom AI Agents

Real estate, dental/aesthetic, and trade businesses — I build and run the AI phone agent myself. Get an instant, itemized quote in 2 minutes.

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20 Years
Operations Experience
5
Industries Served
<120
Days to Profitability
Week 1
Live From Day One
0
Extra Headcount Required
The Approach

How it works.

Audit

Send me your site. I'll identify where your digital is leaking revenue — visibility, conversion, acquisition, reputation. No generic checklist. A direct assessment of what's working and what isn't.

Build

I rebuild what's broken and build what's missing. Sites, ads, search, email, content, social, pipelines. Not software you manage — outcomes that run.

Run

I stay on as the operational layer. When something drifts, it gets caught before you notice. Direct line, no gatekeepers, no account managers.

Who I Work With

Five industries. One operator.

The same operating system, applied to the specific workflows of your sector.

Health & Wellness Medical Tourism Hospitality & Travel Professional Services Financial Services
How We Work Together

Skip the search. Get the operator.

Scoped per engagement — I quote what the work is worth, not what fits an arbitrary tier. Every engagement starts with a free consultation.

Fractional Leadership

The role, without
the search.

  • Step in as Director of Marketing/Digital — GTM strategy, demand generation, brand infrastructure, and the automation/AI systems to run it without added headcount
  • Live day one — no recruiter timeline, no onboarding ramp
  • Direct line to Sam — no account managers, no junior handoffs
  • Embedded in how your business already runs, not a bolt-on team

Health & wellness · Hospitality · Financial services · Professional services

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Project Engagement

One deliverable,
fixed timeline.

  • A GTM launch, a site rebuild, a demand-gen system, a brand repositioning
  • You know what you need — I build it and hand it back running
  • Typical timeline: 4–10 weeks
  • No lock-in beyond the defined scope

Built for you. Live in weeks, not quarters.

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Retained Advisory

The senior operator's
eyes on strategy.

  • For founders whose marketing is running but need a second, senior opinion
  • Quarterly reviews, ad-hoc availability, no operational work
  • The trusted counsel, not another vendor
  • Reserved for established businesses

No published pricing. No bait-and-switch tiers.

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Why this works.

"I run digital the same way a world-class operation runs its floor — every system visible, every gap caught before the customer notices. One direct line. No agency overhead. Results that compound."
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Sam Choksi
In Practice

What it looks like in practice.

A wellness and rehabilitation brand across Southeast Asia. Built the full marketing infrastructure — paid campaigns, organic social, SEO, content, reputation management, press, a CRM built from scratch, and brand collateral — as the brand grew from one location to four. Result: 2,000+ leads over two years, each valued at approximately $10,000.

About Sam →
AI Visibility Audit

Is Your Business AI-Ready?

Run a free real-time scan. We check how your brand is showing up across ChatGPT, Perplexity, and Gemini — and exactly what is costing you visibility.

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